Search engines attach particular importance to the content and age of a domain, the authority of a page, the link text of referring websites and user behavior. When it comes to content - meaning content - the keyword density plays a major role.
Here are some more details about the use of keywords (search terms):
Keywords in the page title are currently weighted higher than elsewhere on the page.
Intelligent integration of the corporate blog into your existing website.
Keywords that appear in bold, italics and/or as a header tag (H1 hardly, H2, H3) and/or in link titles are given greater weight than keywords in the rest of the text.
Of course, the weighting is relative. For example, if the entire text is in bold type, there will be no differentiation between the individual text parts.
Basically: If you think that the text can do without such highlighting and is still completely clear and legible for the user, then leave it out!
Don't commit yourself too much to a keyword or combination of keywords. It is also fatal to start paving the website with these keywords. Often one replaces other synonyms and semantically related terms. This often leads to the page no longer ranking so well with other long-tail search queries and generating visitors. Traffic that can turn out to be a qualified visitor.
semantics
Semantics are likely to become increasingly important in the coming period. There is an easy way to improve the semantics of your texts.
Also, delete the main noun (s) from your texts. Can you still see from the remaining parts of the text what the text is about?
And last but not least: Always write the text for the user first and not for the mere use of the keywords. As a result, such texts become illegible and can even turn out to be counterproductive in the end.
SEO is always connected with creativity and not only in link building!
Here are some more details about the use of keywords (search terms):
Keywords in the page title are currently weighted higher than elsewhere on the page.
Intelligent integration of the corporate blog into your existing website.
Keywords that appear in bold, italics and/or as a header tag (H1 hardly, H2, H3) and/or in link titles are given greater weight than keywords in the rest of the text.
Of course, the weighting is relative. For example, if the entire text is in bold type, there will be no differentiation between the individual text parts.
Basically: If you think that the text can do without such highlighting and is still completely clear and legible for the user, then leave it out!
Don't commit yourself too much to a keyword or combination of keywords. It is also fatal to start paving the website with these keywords. Often one replaces other synonyms and semantically related terms. This often leads to the page no longer ranking so well with other long-tail search queries and generating visitors. Traffic that can turn out to be a qualified visitor.
semantics
Semantics are likely to become increasingly important in the coming period. There is an easy way to improve the semantics of your texts.
Also, delete the main noun (s) from your texts. Can you still see from the remaining parts of the text what the text is about?
And last but not least: Always write the text for the user first and not for the mere use of the keywords. As a result, such texts become illegible and can even turn out to be counterproductive in the end.
SEO is always connected with creativity and not only in link building!
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